Somalia's emerging national media institution
Aqal Media Group (AMG) is a Somali-owned media, communication, and information services enterprise. Formerly known as Aqal Films, AMG has evolved into an integrated group of six specialized units, each serving a distinct segment of Somalia's communication and information landscape. AMG provides professional services to government institutions, development partners, international organizations, private-sector companies, and civil society actors operating across Somalia. Through its units, the group delivers end-to-end solutions spanning documentary production, strategic communication, credible journalism, media monitoring, public opinion research, and public dialogue.
Supported by a multidisciplinary team of journalists, filmmakers, communication specialists, researchers, linguists, and media professionals, AMG is positioned as Somalia's emerging national media institution — one that combines institutional expertise with deep contextual knowledge of the country's governance, development, and social transformation.
Mission, Vision & Values
To become Somalia's leading media, communication, and information institution — shaping public understanding, documenting national progress, and strengthening informed citizenship.
To deliver compelling storytelling, credible journalism, strategic communication, and reliable situational reporting that enhances public knowledge, institutional transparency, and evidence-based decision-making.
- Editorial independence and ethical journalism
- Professionalism and high production standards
- Accuracy, verification, and factual reporting
- Innovation and creative excellence
- Respect for national identity and cultural authenticity
- Public service and social responsibility
Organizational Structure
Executive Director, corporate support functions, and six specialized operating units.
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